I'm going to work with a handful of online fitness coaches this month to fix three things: their positioning and offer, the quality of their content, and how they can pay to win. So the right leads come in every day.
Here's what we're doing.
The goal is simple: get you to $50k months, with a business that runs on 30 hours a week when you get there.
- The right leads, every day
- Effortless sales every week
- Clients who stay for years
More profit. More control. More freedom.
Why me
I built my own online fitness coaching business from zero to $50k+ a month. 140 clients, three sub-coaches, an ops manager, DM setters and a content team.
I built a half million dollar business twice. The first time I did everything myself and burnt out. The second time I did it with systems, sub-coaches better than me, paid marketing and a setting team, working under four days a week.
Since then we've generated over $1.9M for online fitness coaches in 2026 alone. Coaches like:
- Riley Hansen Tradie and FIFO Fat Loss CoachSporadic $4k months to $20k+, with 3 to 5 warm leads a day
- Ethan Browning Online Transformation CoachAdded over $25k a month
- Jordan Madaschi IFBB Classic Physique ProScaled to 6-figure months
- Janaya Meihla Women's Mindset + Fitness CoachA 250k follower brand serving women worldwide
- Bianca Ex police officerAbout $6k to $30k+ a month
- JacksonWas underpriced, sold 14 clients in his first 14 days
- JosephWent from chef and gym floor coach on about $4k to tracking toward his first $20k month
We've got a good reputation because we only take on coaches we know we can help. It's a small group, so I'm looking for the right fit.
Who this is for
This won't work for you if you:
- Haven't signed a paying client yet, or coach part-time on the side
- Want someone to do it for you. This is a mentorship. You do the work, we make sure it's the right work
- Think the fix is another 10 hooks, a new edit style or a better posting time
- Have worked with three other mentors and "they" were the problem
- Won't track your numbers, so nobody can see where it's breaking
But if you:
- Are a full-time online fitness coach already doing $5k+ a month
- Are good at getting clients results, and want more of the right ones
- Track your data, take direction and implement fast
- Know you're the one who gets the result and earns the reward
- Want a business that gets bigger while your week gets smaller
...this could be the month the right leads start showing up.
Why the wrong leads keep showing up
Most coaches think they have a lead problem. They don't. They have a message, messenger and market that don't line up.
The wrong message pulls the wrong people. The right message from someone who looks unproven gets ignored. The right message to a market that can't pay goes nowhere.
When all three line up, the right person sees you and feels silly saying no. That's the whole game, and we build it on four pillars, in this order:
The order matters. Great content on a weak offer builds an audience that admires you and buys nothing. Ads on a weak offer just find the wrong people faster.
The plan
Positioning, offer and cash
The first 30 days are tactical. We fix the two things that decide who shows up, and put money in your account while we do it.
- The Business Breakdown. We rate your business across Attract, Convert, Deliver and Scale, find the two to five biggest money levers and set your 90 day target.
- Positioning. We niche you to a pain, not a demographic. We run the lingo audit on your bio, captions and ads, so you stop attracting the people your words are calling.
- The offer. Outcome, timeframe and a wildcard, weighed on the Offer Diamond so the risk feels small and the reward feels big. It has to pass the napkin test: written down, slid across the table, no talking, and the right person leans in.
- Cash first. You run the $5,000 in 5 Minutes plays on the people you already have, so the program pays for itself while we rebuild the front end.
By day 30 you've got a position and an offer the right person can't ignore, and money from leads you already own.
Quality content
Now the message is right, we make your content carry it.
- A weekly planner rotating Connection, Value, Invitation and Proof, so every post has a job.
- Every piece built Hook, Body, Tool, CTA, with one clear ask off a three-step ladder.
- Proof that makes the right person think "that's me": one client they recognise themselves in, with a number, on record, recently.
Phase 2 turns your feed into the thing that warms people up before they DM you.
Pay to win
Once the offer converts and the content builds trust, we pour fuel on it.
- Traffic ads with a direct call out. Your ICP called out by name, their pain, your proof, an ask. Run from $50 a day, on purpose, to the right market.
- Retargeting with proof. Everyone who engaged with you gets your best results put in front of them.
- Campaigns, not always-on. Fixed spend, fixed time, a stopping point, then we review the numbers and go again.
Phase 3 is where the right leads stop depending on the algorithm and start showing up every day.
What runs alongside
- Weekly group coaching with me, split by revenue tier, so you're in the room with coaches at your level
- 2x support calls throughout the week, with direct access to guidance
- Monthly 1:1 Data Dives on your numbers, so we fix what the data says, not what feels wrong
- Workshops every week (recent ones: Cash Injection, Leveraging AI, The Time Machine)
- SCOS to track your leads, sales and clients in one place
- 30HC Education Portal with all the current playbooks, tools, strategies and previous workshop recordings
- Unlimited Slack DM support for when you're stuck, and a community feed to see what other great coaches are doing, so you know you're in this with other great minds
- Unlimited SOS calls, and mastermind retreats every four months
Investment
No lock-in contract, just four weeks' notice whenever you want to leave.
The $5,000 in 5 Minutes plays are built to put $5,000 back in your account from people you already have. That covers roughly your first 11 weeks.
The first 30 days are a "love it or leave it" period. By day 30 we'll both know if this is working. If either of us isn't feeling it, we shake hands and walk away as mates.
If we're both good, we move into content and paid, and scale you from there.
So there's no real risk in starting, is there?
QuickFacts
| Who | Full-time online fitness coaches doing $5k+ a month |
|---|---|
| What | Positioning, offer, quality content and paying to win, so the right leads come in every day |
| Format | Weekly group coaching by revenue tier, weekly workshops, 2x support calls a week, monthly 1:1 Data Dives, SCOS, 30HC Education Portal, Slack |
| Investment | $450 a week (AUD), four weeks' notice |
| Risk | 30 day love it or leave it |
| Kick-off | Weekly |
| Spots | 6 this month |
Is this you?
Like I said, it's a small group and I'm picking the right coaches. So if you:
- Are a full-time online fitness coach, consistently doing $5k+ a month
- Already have clients getting results
- Have room to take on new clients every week, starting this month
- Will track your numbers every week, so we can see what's working
- Are coachable, and happy to have someone in the position you want to be in helping you call the shots
We kick off each week. If that sounds like you:
Step 1: Apply. It takes about 60 seconds.
Apply for a spotStep 2: If you're a fit, we'll book you a 45 minute Business Breakdown Call. You'll leave with your next move whether we work together or not.
Lachy
P.S. As soon as you apply, you get $5,000 in 5 Minutes: six plays, run on people you already have. That way you can pay for the program before it even starts.